project details
MASCOTTE
ProductB2CMobile
RoleCo-Founder
Year2024
StatusLive
What Was Broken
Office lunch culture defaults to the same 3 places on repeat. When someone suggests something new, nobody knows the menu, whether it fits dietary restrictions, or if it's within the reimbursement budget. Discovery was either random or didn't happen.
Every Lunch Counts
budget-conscious, diet-aware, walking distance only
What I Bet On
That gamification and community ownership would change behavior. Everyone submits their own restaurant finds or home-cooked meals. A monthly ranking crowns the most-voted spot — making lunch a team sport, not a default.
“Having a ranking system sounds ridiculous until you realize it actually makes people try new things — and show up.”
— ai
What Happened
Adopted by a startup team for daily use. The ranking system created friendly competition, drove consistent food discovery, and made sure dietary needs were tracked without anyone having to ask twice.
see it live
In The Wild
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